I don't understand all the complaining. They already make an M Sport 7er (or was that a 5 series I saw, kidding!).
Seriously though, just because they make this car it doesn't mean they will stop making M3s. So what if they make a sporty 7, I doubt they will sell more than 1000 of them here in the US.
I am sure they lightweight tech will trickle down, eventually.
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