Quote:
Originally Posted by 寶馬.E90
You see BMW do some pretty cool things with the Individual program but wonder why they don't they really compete against Mercedes and the S-Class. I know if BMW wanted to, they could really do full luxury but it's like they don't want to and want to maintain that balance of sport./luxury.
With the new S-Class looking like a smaller Maybach in terms of options/customization and from the early info I've read about the GXX 7-Series, it looks like Mercedes is going to take an even bigger command of this segment.
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Overall BMW brand image is not something well matured rich people want. They much prefer the historic image of Benz with sophistication.
And this is why 3 series outsells C class in younger buyer pool.
Auto business requires careful client examination and they can't just produce cars to fit all people, otherwise there will be no "brand mania".