CS and 7er
I'm guessing BMW is saving the more aggressive design for its future CS model. Given that BMW has already confirmed the CS for production, it would not have made much business sense if the 7er were to adopt all of the styling cues of the CS. I agree that the 7 we see in these pictures look a tad conservative, but perhaps without all the tape, some more aggressive rims, and a lower suspension, the design will look compelling. Even with the tape though, I already prefer this design to all of its competitors. The S has arches that appear like aftermarket tack-ons and the LS appears boat-like from certain angles.