Thanks Ryouken...
Yup, in Canada the individual package includes the sport package or at least it did include the sport package, since I haven't checked what's included since I bought the car.
Also, in Canada you can combine the individual package with the M-sport package. You get the color selections and interior of the individual package with the M style rims, the M sport package bumpers, the M-sport steering wheels, etc...
The M-sport package came out way after I bought my car... same with the xDrive, it was announced 3 month after I picked up my car.
On another note, the B7 will only be available as short wheel base xDrive version in Canada
I wonder who made that stupid decision... grrr