This looks better for some reason. The bumper is different (if you observe carefully the shape has changed under the headlights) and I really like the new grill (with the more pronounced chrome outline). It blends better and kinda hides its size. My only worry (dread if I may say so) is BMW's usual letdown as of late - the lower part of the bumper with the air intakes. I expect something really mediocre that will give the fron an "overbite" a bit like in the new 5er, 6er and current 7er :-( I hope they come up with something nicer. But I find the overal shape really nice, proportioned and flowing. Quite sleek really. I don't know about sales, people tend to say the S-Class is the king of the class, etc but the 7er definitely sells well everywhere.
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