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      10-23-2013, 08:51 AM   #19
jlstyle
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Quote:
Originally Posted by 寶馬.E90
You see BMW do some pretty cool things with the Individual program but wonder why they don't they really compete against Mercedes and the S-Class. I know if BMW wanted to, they could really do full luxury but it's like they don't want to and want to maintain that balance of sport./luxury.

With the new S-Class looking like a smaller Maybach in terms of options/customization and from the early info I've read about the GXX 7-Series, it looks like Mercedes is going to take an even bigger command of this segment.
Overall BMW brand image is not something well matured rich people want. They much prefer the historic image of Benz with sophistication.
And this is why 3 series outsells C class in younger buyer pool.
Auto business requires careful client examination and they can't just produce cars to fit all people, otherwise there will be no "brand mania".
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