OK, the video was horrendous... I mean they show the cars that mostly will be driven by people MUCH OLDER than the ones dancing in the commercial. Are they trying to focus on new money? kids making it big via startup IPOs?..what a doozy of a commercial. I'm willing to bet none of the kids in the commercial will be driving the 7, 8 or the x7...
Brand exclusivity needs to be modeled to feature the product. The Product has to be that damn good that you don't need dancing folks, kisses, disco tech feel. Just focus on why your product is better/more exclusive...CFRP, Design philosophy, how it comes together.. how intuitive the options are etc..
