Quote:
Originally Posted by Dackelone
It wasn't so long ago(I think back in the 996 days) when Porsche's per car profit was around $35K per car! Still, I see Porsche still continues to lead the industry in per car profits. 
PS: Don't forget those profits have to pay for warranty claims and sales(incentives) and marketing(fees). In Bob Lutz's book he had an enlightening moment when he found out how much BMW was making per car back in the '70's. Basically BMW had to sell 200K cars in order to make the same profit as MB did on 2K cars. Looks like not much has changed over the years.  |
Didn't the article just say the average margin was the same for MB and BMW? How is that different?