[xDrive50i]

Personally, I think it's actually the right place it's shinning right now. Consider this: You put a stainless steel or aluminum mug or some other shinny cup or device into the cup holder, this could reflect the amber/orange light from those two LEDs and would become not only annoying after a while but potentially also dangerous during night time driving!?!

Everyone has different ideas and opinions. I think they made the right choice/compromise. It's just bright enough when it's dark to see what's there but not too bright to get to the point where it might distract you while driving in the dark!