Quote:
Originally Posted by e90driver
Why is it that we never have any decent and "fun" marketing campaigns here in the states?
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We did at one time. It was the short film series, The Hire, that starred Clive Owen. That was a hell of a marketing campaign, especially the Madonna/Guy Ritchie M5 episode. Additionally, the Ultimate Drive should not go unnoticed nor unappreciated.
In this age of globalization, at present time, the wealth of the world is shifting to the eastern hemisphere. Advertising budgets are naturally following. This story reminds me of the huge M 1.5 acre billboard BMW threw up in Russia recently.
http://www.autoblog.com/2008/04/01/b...-ad-in-moscow/