[SakhirM4]

Originally Posted by tetsuo111

Wow - these comments are strongly dismissive of one of the most influential personalities during BMW's glory era. I didn't realize the extent of the hostility towards Lutz.

- Lutz was recruited by the Germans, not the other way around

- Lutz was the prime motive force behind the 2002 successor original 3-series, literally dominating the compact sport sedan category that established BMW as a market leader amongst driving enthusiasts for the next quarter century.

- Lutz is one of the most influential personalities in modern automotive history. This is an objective fact.

- Lutz championed BMW's slogan, "The Ultimate Driving Machine". This is still one of the great marketing slogans, recently retired for the forgettable "Sheer Driving Pleasure" slogan. Sheesh, talk about a tepid, watered-down slogan, appropriate to the current product portfolio and demographics

http://f80.bimmerpost.com/forums/sho....php?t=1234072