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This is a bummer. It is true that BMW leases are cheaper than other brands. There have been times I've wanted to stray from BMW for Audi, MB, Porsche, Land Rover, etc, but I always came back to BMW because of the value. New BMW's are no longer the special cars that they once were. I am not willing to pay more for a BMW than a competitor. I'm not even willing to pay the same for a BMW as a competitor. Why? Because I've owned a lot of BMW's, the company is doing nothing to reward loyalty, and I'd like to try some other brands. I'll be sad to say goodbye to BMW when my current leases are up, but I'm looking forward to a new brand.
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