[NPinUK]

World’s first Integrated Owner’s Manual.

The amazing spectrum of new features, technologies and capabilities offered by
the new 7 Series is rounded out by yet another first: the Integrated Owner’s
Manual.
Analogous to the Help functions of today’s computers, BMW now delivers the
owner’s manual electronically, via iDrive. In just seconds, the user can access
information on virtually any detail of the vehicle’s equipment, systems,
operation, etc…like a traditional owner’s manual, only better. Subjects are
presented in a multimedia format of animations, slide shows with sound and
written description

taken from the 38 Page Press Release

I bet they spent more time on this than on the exterior design.