"People are becoming very aware they’re paying for a name over content,” he said. "
Mr. Allen is 100 percent correct!
no doubt... this is because
for years.. BMW NA has been charging high prices for items that are optional equipment in other models ( USB slot, Navigation, car WIFI, back up camera, front and rear park distance control, Apple carplay, upgraded lighting.. etc).
@scott26 indicates a large SUV from BMW is right on time.. lol
Seeing how the XC90 is doing .. BMW's reticence to bring a large SUV to market sooner is clearly a concern.