Vettel already has four world titles with Red Bull. He's done as much as anyone could have asked for that team. What Ferrari offers that Red Bull can't is prestige. Even if they're not winning, you still drive for Ferrari - the most legendary team in the sport.
If you're going to go to a team, why not go to one that comes with a cult of fans? The perks are innumerous.
I always laugh when I see Infiniti commercials with Vettel driving a Q50. At Ferrari, that would be a La Ferrari or F12. Even if he never wins another race, he drives for Ferrari and that's what every driver wants, especially when they've already got four world titles in their back pocket.
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