Quote:
Originally Posted by Fahrvergnügen
First of all, no one is paying $30k over for an M2 any more. That lasted, like, a week.
I think what he meant was the 1M and M2 had/have lower margins than other M (enthusiast cars) because of the lower price point / market they were sold in. Someone looking to get an M model doesn't have to spend $70k for the M3, but can spend $~55k for the M2, a sizeable spread. It casts a wider net of people looking for sporty cars, many that are younger. Same thing porsche did with the Cayman R and Cayman GT4
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A week huh? Google 2017 M2s for sale. Check out the West Century BMW in Universal. Cost? $105K. Now tell me it lasted a week again. Seems all of their M2s are over 100k. Granted, I see others more reasonable, but local to me, they're still asking mountains of money over sticker. (And you're a moron if you pay that much for sure!). I see 0 at $55K-most are high $60s and many used.
Gotcha (red highlight).