View Single Post
      07-14-2008, 01:00 PM   #1
Jason
Administrator
Jason's Avatar
United_States
40317
Rep
21,232
Posts

Drives: F80 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

BMW 7-series (F01) unveiled in Russia inside 40ft hourglass

BMW pulled out all the stops in revealing the F01 7-series in Moscow

BMW had this 7-series inside this 40 foot hourglass, hidden in 180,000 balls for two days. On the night of July 8th, BMW emptied the top of the hourglass to reveal the car to 400 invited guests.

The dramatic unveiling in Russia was to demonstrate the event's slogan of "Never stand still"

Looks like BMW Russia has a knack for BIG marketing... see this thread for another example --> http://www.m3post.com/forums/showthread.php?t=130736




Name:  hourglass1.jpg
Views: 2981
Size:  217.5 KB

Name:  hourglass2.jpg
Views: 2894
Size:  241.0 KB

Name:  hourglass3.jpg
Views: 2816
Size:  180.2 KB
Appreciate 0