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      05-04-2009, 10:21 AM   #17
E39hijinks
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Drives: 2016 Lexus
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http://www.iihs.org/ratings/datatabl...lass=15&type=f

"BMW was presented with the "Safe Car of the Millennium" award by the International Brain Injury Association (IBIA) in recognition of the company's Head Protection System (HPS) - a safety engineering advance that can help reduce the risk of brain injury in the event of a severe side impact. This is the first ever award given by the IBIA to recognize an automobile manufacturer's contribution to the prevention of head injuries.

'As motor vehicle crashes are the leading cause of brain injury worldwide, BMW is to be applauded for their achievement in making automobiles safer," explains George A. Zitnay, PhD, President and CEO of the International Brain Injury Association. "BMW approached the problem of brain injuries resulting from automobile crashes with the idea that injury could be prevented - not just minimized. As a result, they designed an innovative restraining system that surpasses current head injury restraint standards in the U.S. IBIA encourages other industries and manufacturers to follow the example set by BMW."

In case of a side-impact collision, the Head Protection System (HPS) - which is integrated in the A-pillar and roofline - supplements the effect of the side airbags that are integrated in the door panels. Only this combination of cushioning devices helps to reduce head rotation and ensure a head-neck spine alignment needed to help prevent serious head or spinal injuries."

I am well aware that Mercedes is big on innovation, but BMW does not take safety lightly. Geezus
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