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Lame is not the word I would use for that video. Embarrassing, stupid and idiotic are the words I would choose.
As for BMW losing it's way, indeed that has happened. After being a faithful BMW buyer for a decade, I have returned to Mercedes-Benz. I went to the L.A. Auto Show to see if BMW had regained its mojo, and was looking forward to seeing the new 8 series or Z4. Instead I got to see the new iCar and the hideous X7 concept. Other than providing new paint jobs on some of its cars, BMW seems to have no interest in producing cars to compete with its closest rival. And that video is the capstone of its decline.
The only thing worse than that video is the bloviating, meaningless, prolix press releases that accompany every model, with 20,000 words explaining what the pictures show.
Good bye BMW. I hardly knew ye.
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Previously: 2014 i8; 2013 650i convertible; 2013 650i Gran Coupe; 2013 X1; 2010 550i GT; 2010 535 GT; 2010 Z4 3.5; 2008 535ixt; 2007 M6 convertible; 2006 650i convertible; 1996 Z3; 1980 633CSi; 1978 630CS; 1972 3.0CS; 1971 Bavaria. (1971; 1979-2005 & 2017 - ? -- the Mercedes years.)
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