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I disagree with the paying more for manual option.
I didn't get the survey (maybe US only?) but if the so called "Board of Drivers" are actually in favor of keeping the manual, then charging more for it will actually do the opposite and drive people away thus diluting the competitive advantage by offering it in the first place.
The end result would be even less people would order the manual and another nail in the coffin. Thus if the Board is in favor of keeping the manual, it should not support charging more for it.
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