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This feature is totally useless if you are in a hurry. However - if you're planning out a long trip with multiple stops it's amazing because you'll have all of your destinations a click or two away. One other reason I like to use the send-to-car feature is because on my computer I can verify 100% that my intended location matches the given one. BMW nav likes to confuse people by sending them to the wrong side of town because of one, small, missed detail.
If you use the BMW Remote app there is a google map interface with a send-to-car feature. I don't know if it's my imagination or not but I feel like it sends a little quicker when I use the app.
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