BMW pulled out all the stops in revealing the F01 7-series in Moscow
BMW had this 7-series inside this 40 foot hourglass, hidden in 180,000 balls for two days. On the night of July 8th, BMW emptied the top of the hourglass to reveal the car to 400 invited guests.
The dramatic unveiling in Russia was to demonstrate the event's slogan of "Never stand still"
Looks like BMW Russia has a knack for
BIG marketing... see this thread for another example -->
http://www.m3post.com/forums/showthread.php?t=130736