[EmPower]

Originally Posted by puma1552

So now you are saying that the S competes with Rolls Royce?

Lol, tell that to the consumer, who sees a BMW flagship (7) and a Mercedes flagship (S), similar size, and similar price.

I highly doubt anyone really cross shops a Rolls Royce with an S class.

You can cry prototype all you want on the 7, but we all know it's going to look like the prototype. There is never and has never been a massive difference in design styling and feature styling between BMW's prototypes and their production versions.

I guess a 320i is a "modern lounge" too, lol.

I think Scott got you there chief. While I agree that the S class will probably be superior to the 7er when the G11 is released, you cannot argue that the S and its upcoming variants (S- Pullman; S - Maybach) are trying to target the Rolls and VW's Bentley. I do wish them luck, but this has to be a failing proposition. Who in their right mind would want to be seen in a car costing 400K that looks exactly like a car costing 100K? As good as the S will be inside and out, if I wanted to make an appearance, I would choose Rolls/ Bentley all day every day