Quote:
Originally Posted by BMWrules7
This what happens when you expand your product line to the point where every imaginable base of customers gets its own model.
The foundation of your flagship 7 product is now tied to every existing model in some form: controllers, processors, protocols and similar. The designers can't move left without considering the consequences downstream.
Suddenly, you have no breathing room. Then, all you can do is import changes from ancillary models into the foundation.
That's when compatibility issues start to arise. The only option is to slow down innovation until the accordion contracts.
But, by then, your competitors like MB blow by with innovations that don't need to fit into every conceivable model down below.
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Very well written!
Agree when each car gets focused on properly, better products become available. The 7 series are very good cars, but the ultimate luxury sedan is the S class. The last two models IMO have exceeded the 7 series whereas during the e38, BMW still had the edge against that S class which literally just looked like a box.
