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I'm working at BMW in the ConnectedDrive Development Team and I can assure you, BMW won't give your data away.
Other OEMs deal with Apple or Google to enhance InCar Entertainment with the iTunes or the Play Store and by this hand out the data about you to the Ad whores. We at BMW developed our own Store concept (Launched in 3 european markets in 2014 and will be launched in most ConnectedDrive markets in 2015) and focus on apps that improove the ultimate driving machine and not the ipad on wheels.
We make the M Lap Timer app, others may bring you the AngryBirds app...
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