Quote:
Originally Posted by David70
No matter how great the next Jaguar sedan is it won't sell in record numbers or come anywhere close to the numbers the 3/4 series sell, therefore using the same logic, we might as well declare it not as good as the 3/4 series and it is a sales failure right now. I mean if you can't beat the highest volume seller you must have the wrong product.
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Cadillac builds really good cars, but they are not selling.
15 worst selling cars in the USA (2015), Cadillac holds 3 spots. Note that avg days to turn is telling a different story than total sales per month, it is telling you that the cars are sitting on the lots after being manufactured and delivered. The Mitsubishi Mirage at #11 is selling better than these cars. There are no bmw's, audi's, or mb's on this list.
8. CTS
> Make: Cadillac
> Avg. days to turn: 141.3
> 2014-2015 sales change: -37.4%
> Starting MSRP: $45,560
4. ATS
> Make: Cadillac
> Avg. days to turn: 153.3
> 2014-2015 sales change: -10.1%
> Starting MSRP: $33,215
2. ELR
> Make: Cadillac
> Avg. days to turn: 208.6
> 2014-2015 sales change: -21.8%
> Starting MSRP: $57,500
Your point is that we are unfairly comparing the 3 series sales to the ATS. If I compared the ATS sales to most any other of its competitors, the point of the story would be the same: The sales of the ATS are really, really poor.
If it takes almost 1/2 a year to sell each delivered ATS to the dealership? Something is seriously wrong.
source:
http://247wallst.com/special-report/...t-want-to-buy/