Quote:
Originally Posted by mkoesel
Sure, but AMG is a Mercedes-created brand, and likewise "full-fledged AMG" is Mercedes-created marketing language, over which they have exclusive control. If Mercedes wishes, they can put an AMG badge on an oak tree, laundry soap, or some interstellar space debris and call it a "full-fledged AMG". Of course, they wouldn't ever do that unless they determined it would increase profitability, at which point they would more than likely immediately do it.
There is a car on the market today called the C450 AMG Sport sedan. For MY2017, this car - otherwise unchanged - will be called the Mercedes-AMG C43 sedan. This fact tells the savvy consumer 100% of what they need to know about the C43 model designation, and indeed all *43 models in Mercedes' new lineup.
|
BMW is just the same. Why were m135i and m235i introduced. Are those drivetrain so unique? No. Also they rebadged 335i to 340i to steer water towards them and away from MB c400. Is all marketing.