I've been a BMW fan since I was 2 years old. I am 30 years old now and have an E90. All I can say is the following: BMW has officially lost its way.
It pains me to say it, but I have been shopping recently to replace my 3 and after seeing what BMW had to offer and what it will be offering, I have drifted to other brands and plan on buying somthing else. They have lost their freakin' minds over there.
Although I am not shopping for a sedan currently, I just saw the new Audi A6 in person and have priced it out a few times on the website. All I can say is that I freakin' hate Audi with all my might and when I look at the A6 and see what it offers for the price, I can't think of a single reason you'd buy any BMW sedan when you can get the A6 today.
By the way, the 770 number is just a joke! What the hell are they thinking? Pretty soon the second number will be so high that they'll have to add a 4th digit to get it any higher... will they do that too?
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