I agree with those that said the sports car market is still very viable. I agree that the main cost is price. I got into BMW with the E46 M3. That car to me was beautiful! It had a $46k starting MSRP. Now an M3 is what, $64K starting price? I understand there's inflation and such but holy smoke. I have always been a fan of the Z car but at almost $50k starting price, it's difficult to justify spend almost $60k after options and taxes on a two-seater BMW.
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