Spent 4 hours this afternoon with a large group of BMW engineer's in town from Munich.
We were a group of approximately 12 customers invited for a 4 hour discussion on what is good, what is bad, and what things we would like to see.
One of the most interesting auto related things I have ever done.
I asked the engineers at the end of the discussion if they all liked there jobs, unequivocally they group said yes! (Ja)
A terrific group of people and great listeners.
No wonder the brand is so successful.