Quote:
Originally Posted by dmboone25
Quote:
Originally Posted by -c-
Because it's not a normal car  . And doesn't cost the same as a normal car..... |
I get what he's saying though...many of the non ICE cars go out of their respective way to look very different.
I think what he's getting at, and I agree, is that they might sell more of these alternative power trains if they didn't look like spaceships. People might support the different tech, but not the different look. |
Yea I get you, being in the business and designing these from the ground up things get lost and the company sometimes feels like they have to look different to get noticed to make a splash to show their investment off as it where. or the customer may look at it and say why the hell does it cost so much otherwise and a very different looking car may justify the cost increase to be able to stand out .
Tesla proved that you don't need to look like a spaceship or a boiled frog to sell.
Part of the i3 I love is the concept behind it and what they did a a whole and materials used. As a designer myself I get what they where trying to do and love it for what it is but it's not your typical BMW both in styling and proportion and the average BMW owner hates it for its looks. Probably because it doesn't jive with their brand philosophy.
Funny thing I noticed is outside the typical BMW customer others find it very cool and strike up conversations all the time wanting to know more about it. So maybe they knew what they where doing.....
This new direction is taking customer feedback and applying it in a very nice future thinking design. Sometimes having a polarizing design can be good and bad but even if bad it gets you noticed and talked about.