Quote:
Originally Posted by -c-
Yea I get you, being in the business and designing these from the ground up things get lost and the company sometimes feels like they have to look different to get noticed to make a splash to show their investment off as it where. or the customer may look at it and say why the hell does it cost so much otherwise and a very different looking car may justify the cost increase to be able to stand out .
Tesla proved that you don't need to look like a spaceship or a boiled frog to sell.
Part of the i3 I love is the concept behind it and what they did a a whole and materials used. As a designer myself I get what they where trying to do and love it for what it is but it's not your typical BMW both in styling and proportion and the average BMW owner hates it for its looks. Probably because it doesn't jive with their brand philosophy.
Funny thing I noticed is outside the typical BMW customer others find it very cool and strike up conversations all the time wanting to know more about it. So maybe they knew what they where doing.....
This new direction is taking customer feedback and applying it in a very nice future thinking design. Sometimes having a polarizing design can be good and bad but even if bad it gets you noticed and talked about.  |
Very reasonable.
And you're right that BMW is trying to expand their respective base - it's obvious in the last several years. The car was once known for RWD and driving dynamics, and you're hard pressed to find those across the spectrum these days.
I really do like the shape - just not all the trinket-styling if that makes sense. I wonder how cool it would look if the shape were preserved, but more typical or traditional car design cues were utilized. Almost has that 6er GC feel to the shape...