Quote:
Originally Posted by Fahrvergnügen
Can you explain why you don't understand?
It's pretty straightforward actually, $5,000 profit/vehicle multiplied by 2+ million vehicles... add in financial services, motorbikes, Rolls, and some other revenue generating activities and you got a company that has been around for awhile.
GM/Ford/VW/Toyota/etc all have lower margins and doing just fine...Why?
Walmart has razor thin margins on many products and doing fine...Why?
VOLUME!!! hehe
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i understand that bmw's bread and butter has become parts and service. this is only established after a ton of vehicles are on the road. so absolutely, they have other means of income.
unless thats what they make just selling the car to the dealers, and then the dealer's msrp is $8k above that...
i'm not in the car business, so there are some things here i'm probably not considering and/or don't understand.