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Originally Posted by OP
These profit per vehicle figures were calculated considering the operating profit of each company, divided by the number of vehicles delivered last year.
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Quote:
Originally Posted by crabu2
They said profit.. so I'm guessing it's NET profit.
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Operating Profit = Sales revenue - Variable costs
It's basically the gross margin of the actual car making process (manufacturing and shipping).
In other words, this is excluding interest, taxes, fixed cost (such as R&D, manufacturing buildings, crash test) and weird costs (like lawsuits, ...)
It's what others said, this is the cost of making a car and selling it to the dealer ON AVERAGE.
I'm sure BMW makes more than $5k when they sell an M4 GTS... and probably less than $5k when they sell a stripped out 230i.