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The problem with all these new entries is it's too little too late. First, and this is the main factor, is that the go-to brands have been established. Second, these new entrants are building cars like it's still 2000 and unfortunately for them, the segment has evolved and moved on.
Companies like Cadillac and Jaguar are in this for the sales and money, anything else (exclusivity right Cadillac?) is pure bullshit because they can't move units.
I hate when reviews say stuff like this is the 3-Series killer or "game over for everything in the class". What constitutes it as a "killer"? I'm sure they said the same thing about the ATS and how's that doing? It's going to be the same for the XE. I'm not saying that BMW is the be-all-end-all car in this segment but numbers don't lie. You don't "kill" the 3-Series because you got a hard-on when driving it. You kill when you're on top and the only way you get on top is if you outsell it.
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