Quote:
Originally Posted by JasonNW
Serious question, why does a "sports car" need a "sports version"? (Edit: I don't mean a hardcore version, that's another debate.)
Perhaps this has been the problem with Z cars all along. The base models have been quite pedestrian, and never held a stick against the industry benchmark Boxster. The M variants, while neat, have largely been small volume compromised afterthoughts.
What if Z was a sports car marque in it's own right? //M has really been an in-house tuner badge for all cars other than the M1. What if the Z was a real sports car out of the gate without the need for a tuner badge?
I wonder if this is what SCOTT means when he says Z is relaunching as it's own brand. I would really appreciate that approach.
Whatever is in the card for Z, I hope something is competitive with the Boxster. I've been close to jumping to that camp for a while now.
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It would be nice if BMW would apply this philosophy....something like what Mercedes has done with AMG and the AMG GT car.
This would really liven the BMW brand imo.