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Well, not much to be too excited about with the new 7.
People will buy it because the S-Class is so over-sold the BMW will actually be more exclusive because a) it's new and b) not everyone is driving one.
Marketing advice for BMW:
BMW should stick to marketing its biggest strength - driving dynamics - and let the tech and luxury just be the little extras that help solidify the buying decision. Biggest reason you should buy a 7 over an S is because the 7 should be a better driving car.
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17 Tesla Model X 90D (I've been converted!)
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