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I am sorry, I do not mean to go against all the arguments of what other companies cars smell like. But it seems to me like many of you are missing the point. BMW allowed a person 3 years, the time/effort/team referencing, and who knows what else, in resources to produce a smell. Not a headlamp, or a wheel,.... just the scent, of a vehicle.
Let that sink in, then reply.
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