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Originally Posted by ChrisMT79
I am sorry, I do not mean to go against all the arguments of what other companies cars smell like. But it seems to me like many of you are missing the point. BMW allowed a person 3 years, the time/effort/team referencing, and who knows what else, in resources to produce a smell. Not a headlamp, or a wheel,.... just the scent, of a vehicle.
Let that sink in, then reply.
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If you know BMW well, they do these type of things for everything else (not just the scent). The have a team just doing interior sounds...no not active sound, the idrive gongs, door beeps, etc