I think this will compete very well. It's only competitors are the Tacoma, which is way overpriced for the 1990s style interior you get, the Frontier which is pretty outdated, and the GM offerings which are a bit more updated than the Tacoma but I think I have seen 1 or 2 at the most.
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"Yeah, but your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should."
-Dr. Ian Malcolm, Jurassic Park
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