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Originally Posted by F30form
Quote:
Originally Posted by AKRAPOVICOWNS
Interesting how advanced they want to show everyone they are in overall light tecnology, but are pretty much the only premium automaker that still has products coming standard with bulbs and halogens.
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People are willing to pay for it. And those that don't get it have a less expensive car. I don't really see the issue. BMW has always been about choice. You have to pay to get what you want. |
That's what you think. In 2004 Bi-Xenon headlights were a $700 dollar option on sedans and standard on all coupes. Today, 10 years or a decade later, the same system is in place. Xenons are $500 option or more (mini's). The cost of manufacturing these lights is dirt cheap by now, to the point that they are on Kia's and toyotas that are priced around 17k.
So a $30,000 BMW base model doesn't have xenons but a 17k Kia does... Your right, people are willing to pay for the xenons, but don't believe for a second the cars are "cheaper" in standard from because they aren't on the car. There is just more mark up. They are ripping us off and they should be included.
Part of the reason I know this current generation of 3 series is really a half ass attempt of a car they could produce. BMW chose not to push and advance the bar. They could have added really great quality and standard kit, then charged more for all the new technologies like LED lights as an option. Instead they went the easy and highly profitable route knowing they would still sell because it's a BMW. I hate when car companies don't try. And you can tell. Mercedes with the new S and even C class, they are trying to move the bar. Tesla, they are trying to move the bar. Even Chrysler group seems to be trying to move the bar. Kia is another that comes to mind. Unfortunately BMW went through a dry spell. It seams they might be trying again but it's hard to say. The new G11 7 series hopefully should be the start of a next gen of really great BMW's.
End rant.