[dkhm3]

I blame the Caddy marketing and GM team.

1. they should make caddy's a brand you aspire to own- the marketing for the chevy malibu is far better than the marketing for the ats or the cts. they should focus on core things that make the car better than its competitors- play up the accolades.

2. they need to stop cannibalizing products from the lower end models to make caddys- i.e. the slade is a yukon/suburban, the ats shares platforms with the camaro, etc. lincoln is another example of ford's failure to get their brand prestige off the ground.

3. they need get their dealers upgraded, most caddy dealers are pretty down market looking, people need to be wowed by the buying experience and the service experience.

no core vision, even good cars and reviews are not going to be enough.