Quote:
Originally Posted by DDD31
Interesting article from Jalopnik (I know I know, it's Jalopnik)
"Everything is fine for BMW, in the same way that everything is fine when you wake up ten minutes before you’re supposed to take that final exam; or like how everything was “fine” for both the Atlanta Falcons and New England Patriots at halftime in this year’s Superbowl. Basically I’m saying BMW is officially in “oh shit” mode."
Full article: http://jalopnik.com/bmw-oh-shit-oh-s...hit-1793627966 |
Can't say many people disagree at this point.
Bmw continues to piss of their enthusiast core by continuing to dilute bmw m
They piss off their loyal lifelong brand customers by simultaneously lowering quality and reducing standard maintanance.
The fail to replace these traditional customers with the next generation of brand loyal customers. That would require them being aggressive with high quality electric vehicles (ie tesla with their fiercely loyal customers and put out good word just like bmw m fans of the past). Instead they put out "lifestyle" electric vehicles that attract superficial and least loyal type of customer.
They fail to attract alternative buyers looking for either the driver or uniqueness oriented buyers as alternatives to audi or benz who share such a similar space. They are now as generic as it gets in this space.
Scott as bmws official representative continues making a huge number of racist posts on the forum. Never seen a modern multinational company do that in current times. Truly mind boggling among all the above missteps. Would not be surprised if many people have already decided to go to another brand for their next purchase. At this point bmw is seen as an alt right or racist favored brand by some people. This number of people will only grow. Political opinions are hard to sway once they've been established. Scott has gone head first into joining the racist camp on behalf of bmw. You only limit yourself and your potential customer base. Strange.
An entire generation of people are swearing off bmw for one or more of the above reasons.
Right now they are not feeling the repercussions of this because of the huge explosion in Asian markets the last few years. That will eventually plateau and possibly shrink.
Then when the house of cards starts crashing, everything listed above will be a "wow no shit, how did they not see that as a massive mistake". But just like real estate, stock market, etc crashes, they won't see the obvious until it's too late.