Quote:
Originally Posted by Germanauto
BMW has lost its identity. Aside from a few remaining desirable cars like the ///Ms of the world, 240 and 440 it's entire lineup is filled with bloated numb cars that don't deserve the roundel badge.
The brand as a whole reeks of GM syndrome: complacency and arrogance. Whoring out their reputation in the pursuit of next quarter's sales figures. Shareholders matter more than customers.
|
The irony is that GM's present management learned from the errors of their predecessors. They win more quality awards today than BMW. They invented Magnetic damping technology. They invented (in collaboration with Ford) the 10 sp auto gearbox with faster gear shifts than PDK. They sell very high-output naturally aspirated motors. They build purpose built cars for enthusiasts as well as high-utility value vehicles for families. They test four door sedans on race tracks and at the Ring. The new Camaro (Camaro!) can arguably drop anything made in Germany short of a 918.
GM was the poster child for arrogance in the pursuit of short-term quarterly results. As a result the brand was severely punished by two generations of buyers. When I think of BMW today it reminds me of the bad old GM.
__________________
2011 6MT RWD ClubSport Wagon | 3,185lbs | 1 of 149 ZSPs delivered in North America
Outside: BMW M-Aero, Euro region lighting, Seibon | Inside: M3 cockpit, Recaro SPG, Prototipo, AutoSolutions SSK, UCP | Stop: M3 ST-40R, PFC | Grip: Solid-mounted subframes, rear coilover conversion, M3 Nitron R3, Hyperco, SPL, AKG, ARC8 | Go: StageFP, CF snorkel, 3IM, MILVs, SuperSprint headers, Dundon Motorsports Inconel exhaust, VoltPhreaks | Cool: CSF | PCA #2018100384 | BMW CCA #505794