Quote:
Originally Posted by tetsuo111
Quote:
Originally Posted by Germanauto
BMW has lost its identity. Aside from a few remaining desirable cars like the ///Ms of the world, 240 and 440 it's entire lineup is filled with bloated numb cars that don't deserve the roundel badge.
The brand as a whole reeks of GM syndrome: complacency and arrogance. Whoring out their reputation in the pursuit of next quarter's sales figures. Shareholders matter more than customers.
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The irony is that GM's present management learned from the errors of their predecessors. They win more quality awards today than BMW. They invented Magnetic damping technology. They invented (in collaboration with Ford) the 10 sp auto gearbox with faster gear shifts than PDK. They sell very high-output naturally aspirated motors. They build purpose built cars for enthusiasts as well as high-utility value vehicles for families. They test four door sedans on race tracks and at the Ring. The new Camaro (Camaro!) can arguably drop anything made in Germany short of a 918.
GM was the poster child for arrogance in the pursuit of short-term quarterly results. As a result the brand was severely punished by two generations of buyers. When I think of BMW today it reminds me of the bad old GM. |
Exactly.
Someone gets it.
It's this floating disaster waiting to happen. When it comes, people will look back and say "duh it was obvious". Right now bmw especially their marketing people are oblivious and living in a fantasy land kept afloat by Asian markets. As he says, we have seen his happen with gm as well as others like vw and Toyota to some extent. Short term future looks dim, many more enthusiasts will run away from this next generation unnecessarily.
Bmws course of action? Scott will just make fun of us and continue to make racist posts on bmws behalf. Can a company be any more tone deaf to its customers ?