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BMW: why are your sales down on some F models?
YOU CAN'T GET BROCHURES ANYMORE.
BMW used to liberally give out full color brochures. Now, the sales team looks at you like you're a planet killer.
BMW: the full color brochure is what sells your car. It silently works on your mind and builds up the "want."
Instead, you morons are clutching on to brochures as if they were made of platinum.
Spend the money: make the money.
Go back to giving out full color brochures. They pay for themselves.
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