Quote:
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Originally Posted by adamg13
Quote:
Originally Posted by BMWrules7
BMW: why are your sales down on some F models?
YOU CAN'T GET BROCHURES ANYMORE.
BMW used to liberally give out full color brochures. Now, the sales team looks at you like you're a planet killer.
BMW: the full color brochure is what sells your car. It silently works on your mind and builds up the "want."
Instead, you morons are clutching on to brochures as if they were made of platinum.
Spend the money: make the money.
Go back to giving out full color brochures. They pay for themselves.
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Their dealers don't seem to have an issue with wasting paper when it comes to spamming me with those service reminder postcards. Half of them have my 2011 750 listed on them which I haven't even owned since 2013. |
Lol, great points.
Of course, BMW marketing is actually pure genius.
But, it bugs me to see my brochure library is no longer possible.
Worse, I understand the psychological impact the brochure has on the consumer.
It's got to be one of the most effective tools to sell cars.
Have you seen the brochure for the F01/F02---it's just beautiful. To think this marketing mechanism is dead is hard to take.