Quote:
Originally Posted by Murph335
Well here is the data. Data that corporations rely on when developing "go to market strategy."
...."They have compiled a database of over 300 million responses from 27 million people.".....
The last one is laughable at first glance.
Full Article here...
http://www.forbes.com/sites/toddhixo...ers-an-iphone/
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Thanks Murph. Great article which backs up the claim I made above. This line from the article (backed by data) nails my position perfectly:
"iPhone people are a notch up the socio-economic scale: higher income, higher education, higher representation in professional and managerial jobs."
Sounds identical to BMW's "bread-and-butter" demographic to me. 'Nuff said.