Subscription software receives security updates, new features, patches, updates for new hardware/OSes, etc. These all have costs to the software developer. That is not at all what BMW is doing here-- they're charging you a monthly service to be able to use a feature on the car that exists either way (which costs them nothing).
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2005 M3 Coupe, 2004 M3 Wagon, 2001 M5 Sedan, 2008 M5 6MT Sedan, 2012 128i M sport
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