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      12-23-2008, 12:37 PM   #1
digivue
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BMW U.S. Price Increases (including new 7-series)

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PRESS RELEASE

BMW ANNOUNCES JANUARY 2009 PRICE ADJUSTMENT

12/22/2008

Woodcliff Lake, NJ – December 22, 2008...BMW of North America, LLC announced today an average price increase of 0.7 percent for BMW vehicles sold in the U.S. effective January 1, 2009. This action is driven by the ongoing structural and economical changes in the market place. It will ensure revenue generation for the company's U.S. operations and help to protect the quality of business.

Pricing for the new Advanced Diesel vehicles remain unchanged. The all new 335d and X5 xDrive35d were launched recently and have begun arriving at BMW Centers this month.

In addition, BMW announced pricing for the new 2009 7 Series that debuted recently at the Los Angeles International Auto Show. The base price for the 750i is $81,125 and the 750Li is 85,025 (including $825 for destination and handling). Both models began production in November and will arrive at BMW Centers in the spring.
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      12-23-2008, 12:41 PM   #2
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      12-23-2008, 12:47 PM   #3
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It was just a matter of time -- sinking sales and dollar/Euro that recently hit $1.41 -- everyone should be happy it is not more than 0.7%
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      12-23-2008, 12:50 PM   #4
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oh well everything is going up, i can handle it
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      12-23-2008, 12:53 PM   #5
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Quote:
Originally Posted by Pedal2Floor View Post
It was just a matter of time -- sinking sales and dollar/Euro that recently hit $1.41 -- everyone should be happy it is not more than 0.7%
the exchange rate at teh moment is very favourable for bmw - in summer BMW was making less money for every car sold in the US tnx to €/$ hitting $1,6...
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      12-23-2008, 12:55 PM   #6
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Good thing i'm getting into an 08 in the new year!
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      12-23-2008, 01:21 PM   #7
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not in europe!
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      12-23-2008, 02:25 PM   #8
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I don't think the ~ $300 increase is going to stop anyone here from getting an E9x BMW...
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      12-23-2008, 02:30 PM   #9
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Quote:
Originally Posted by STE92VE View Post
I don't think the ~ $300 increase is going to stop anyone here from getting an E9x BMW...
True. I do, however, wonder how many new "options" we get next year that we took for granted as standard. I'm talking '10 MY. I'm sure the penny pinchers there already have a list waiting....
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      12-23-2008, 02:44 PM   #10
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Quote:
PRESS RELEASE

BMW ANNOUNCES JANUARY 2009 PRICE ADJUSTMENT
12/22/2008

Woodcliff Lake, NJ – December 22, 2008...BMW of North America, LLC announced today an average price increase of 0.7 percent for BMW vehicles sold in the U.S. effective January 1, 2009. This action is driven by the ongoing structural and economical changes in the market place. It will ensure revenue generation for the company's U.S. operations and help to protect the quality of business.

Pricing for the new Advanced Diesel vehicles remain unchanged. The all new 335d and X5 xDrive35d were launched recently and have begun arriving at BMW Centers this month.

In addition, BMW announced pricing for the new 2009 7 Series that debuted recently at the Los Angeles International Auto Show. The base price for the 750i is $81,125 and the 750Li is 85,025 (including $825 for destination and handling). Both models began production in November and will arrive at BMW Centers in the spring.

See attached for new BMW pricing for model year 2009 vehicles.

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 models, X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
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      12-23-2008, 03:07 PM   #11
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Guys, this is not all bad news for current owners. I don't know who else here is into watches, but if you are you may realize that Rolex retains its value extremely well on the used-watch market, and one of the important reasons for this is that Rolex regularly increases their prices on new watches. This elevates the value/price on the used market. Likewise, the more expensive a new Beemer becomes, the more valuable the one you are already driving is.
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      12-23-2008, 03:27 PM   #12
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Yippee! I saved $200 by ordering my car this month!

It will be interesting to see if the financing rates change.
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      12-23-2008, 03:47 PM   #13
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Quote:
Originally Posted by willa1975 View Post
Yippee! I saved $200 by ordering my car this month!

It will be interesting to see if the financing rates change.
+1 Wondering about this too.
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      12-23-2008, 03:50 PM   #14
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Quote:
Originally Posted by willa1975 View Post
Yippee! I saved $200 by ordering my car this month!

It will be interesting to see if the financing rates change.
What if I ordered on December 10th ? should I pay the increase in price because I would be getting the car in the month of February?
thank you
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      12-23-2008, 04:09 PM   #15
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I think it's based on a production date. Anyway, if you agreed on a price with the dealer, you shouldn't.
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      12-24-2008, 01:35 PM   #16
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Raising prices when your sales are down 36.1% (for November) does not seem like the best idea. I wonder if they will raise the residuals and/or lower the MF to compensate and keep the price low.
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